Impact-driven Business Coaching: Grant Writing with Zeno Wellness Group
Zeno Wellness Group in Franklin, VA
This client success story shares the journey of PerCilla Zeno, a BIPOC social entrepreneur in Franklin, VA.
Zeno Wellness Group is a substance use disorder outpatient clinic based in Southern Virginia providing peer recovery support, counseling, and training services. Read more about PerCilla’s journey below.
Client success story
Zeno Wellness Group
Impact-Driven Business Coaching
Zeno Wellness group founder PerCilla Zeno reached out for support when the perfect opportunity to work together presented itself. PerCilla found a Virginia state grant that aligned with her vision to support service members, veterans, and their families.
PerCilla’s coaching package included support to apply for her first grant opportunity for $75,000:
- 30-days of intensive coaching, strategic planning, and program development
- Grant writing lessons & coaching
- Budget and evaluation development support
Every client is taken through a discovery phase that includes an initial call to assess interest and an intake call. If the client is located outside Montgomery County, Maryland, or the greater District/Maryland/Virginia (DMV) area, the meeting can be up to 90 minutes via Zoom.
During the discovery phase, it became clear PerCilla needed additional support to make the best decisions for her organization:
- Clarity on the relationship between Zeno Wellness group, PerCilla’s for-profit company and That Zen Life Foundation, PerCilla’s nonprofit organization.
- Help to conduct a thorough needs assessment and develop a catchment area.
- Insights into how to create strong partnerships as required by funders.
The Impact-Driven Business Coaching Process
Impact-driven business coaching is for social entrepreneurs, like PerCilla, who make an impact every day through their work.
The impact-driven business coaching process is designed to co-create solutions with social
entrepreneurs, and every 1:1 coaching client sets the intention for their 6-month journey.
The main benefit of having a business coach is the thought partnership experience.
Throughout the coaching process, social entrepreneurs identify their key barriers and solutions,
and often the solutions are within themselves, and the coaching process unlocks the path forward.
To reach PerCilla’s Goal, we took a few key steps together.
PerCilla’s 1-month coaching package resulted in some fantastic outcomes:
PerCilla’s most important accomplishment was learning the process to structure a program and create a grant application quickly.
Meeting The Needs of Service Members, Veterans, & Their Families (SMVF)
PerCilla’s vision was to write a grant to provide peer support services to SMVF in rural southern Virginia.
PerCilla located a state grant that aligned with her vision.
Nonprofit or Social Business? Idea Surgery to the Rescue!
Zeno Wellness Group has a sister nonprofit agency, That Zen Life Foundation.
Early in the discovery phase, PerCilla needed extra support to decide which organization was
the right fit to apply to the funding opportunity.
As a homework assignment, PerCilla was asked to create a mind map that represented both organizations.
Idea Surgery is a one-of-a-kind experience that you’ll only get with impact-driven business coaching.
Every social entrepreneur is encouraged to discover their vision at a deeper level to find the ideal solutions.
Idea Surgery helped PerCilla create this mind map of her
two organizations demonstrating how they complement and support one another
Partner With Someone Who Knows The Proven Road
When you’re looking for funding, it’s important to work with someone who knows what funders are looking for.
Impact-driven business coaching allows social entrepreneurs to choose their goals and are of focus.
For those who choose aligned funding, your experience might look similar to PerCilla’s.
Impact-Driven Business Coaching
Impact-driven business coaching is for small business owners who make an impact every day through their work.
Working with a coach who understands the unique needs of your business and community can help you unlock your potential and achieve your goals.
If you’re interested in learning more about impact-driven business coaching, reach out to Wendie Veloz Enterprises for a consultation.