Summary: This article will help you learn how to increase your reach and audience with social audio apps like Clubhouse and Wisdom.
As social entrepreneurs, reaching more people with our message is very important. Making sure you are not the best-kept secret is a vital strategy to keep your business or nonprofit solvent.
However, it’s hard for social entrepreneurs to access information about how to use technology and online platforms to grow their audience and reach. The information about how use social audio to get people invested in social causes is simply not available.
This article attempts to bridge the gap between social audio and social impact. Unfortunately, social audio platforms do not currently have ways to filter for social impact-related work. That means platforms like Wisdom and Clubhouse have the opportunity to create meaningful change by making it easier for creators to share their impact and connect with like-hearted people.
What is Social Audio?
Social audio platforms help you connect with people you’d likely never meet in person or on any other platform. That’s why social audio is a powerful tool to grow your reach and connect with others who care about the things you care about.
Social audio platforms all work slightly differently but they all offer a way for you to connect with others by sharing your content via essentially, a conference call.
If you’ve used a conference line in a past job, you’ll be a pro at social audio.
Social audio platforms have you share as a solo creator who can interact with on person or a group of people. You can also develop collaborations and connections with other creators to grow your audience.
Some social audio platforms allow you to record audio while others include a video stream mixed with social audio features.
5 Tips to Help You Start Using Social Audio Today
- Align your keywords with your social audio keywords
- Create a kick-ass bio
- Connect with like-minded and like-hearted people
- Use your social audio replays and recordings on other platforms
- Create spaces not conversations
Align Your Keywords With Your Social Audio Keywords
This is my #1 social audio pro tip- make sure your keyword strategy for your website is mapped to your social audio and social media content as well. This means you need to do some research on what keywords are working for you and how you can leverage them on other platforms.
I teach this strategy as part of my e-course on how to develop a SEO/Social Media Strategy that Actually Increases Your Reach via social audio.
The technique I teach is for you to get crystal clear on your keywords and use them in your social audio room titles, descriptions, club names, your bio, and anywhere else you can use them.
By doing this, your audience consistently knows who you are and what you’re about. You also make yourself searchable using the same keywords on every platform.
Create a Kick-ass Bio
Your bio is where people get to know you and what you’re about. Think of your bio as a cribs notes for your online aura. What people see about you and what they perceive about you is dependent on what is in your bio.
Having a kick-ass bio means you are clearly telling people what you help with, what benefits there are to working with you, and who you are. You can even do it in that order and you will generate a lot of interest from the people you run into.
Connect with like-minded and like-hearted people
Social audio offers the opportunity to connect with people in a way that other social media platforms do not. You can easily connect with people who share your values or learn from others who know about things you don’t know.
The important part of social audio is connecting and following people who are going to lead you to more interesting and worthwhile conversations in the future. That means you need to follow people you actually want to talk to or hear from in the future.
Unless of course, you’re one of those people who just likes to stir up trouble on the internet. In that case, feel free to follow a bunch of people you are going to loathe talking to in the future. However, that strategy won’t lead you to grow your reach with social audio.
Connecting with like-minded and like-hearted people is something that we’ve developed in the Social Impact Level Up Club as a motto to follow so you meet amazing people doing amazing things. When we connect with others who are on the same vibe as us, we are more likely to bring abundance to ourselves and others.
Use Your Social Audio Replays and Recordings on Other Platforms
Many social audio platforms allow you to download your recorded conversations and use them for other purposes. This is a great way for you to quickly grow you content bank while saving yourself time and effort to increase your reach.
Clubhouse, Fireside, and Wisdom are great apps for this purpose. You can take your social audio recordings from these platforms and use them for your website, blog, vlog, Instagram, Pinterest… basically everywhere.
You will need to maintain this library off the app in addition to cultivating the feed on your profile. For example, if you want something to be exclusive content for your audience only after the first time you record it live… you will need to save the audio off the app and delete the on-app replay. This will allow you to keep your content for your paying clients or those you deem worthy.
Create Spaces Not Conversations
Social audio is about the experience. When it first revolutionized hte social media landscape, the big deal was that you had to be in the conversation live to know it happened.
Now with the ability to record, that’s less of a draw but it is difficult to find content once it is no longer happening live.
That’s why it’s important for you to create spaces where people can connect to each other and mutually benefit. A conversation will only last so long. Creating ways for people to engage with each other and the things they like will get you noticed and greatly increase your reach.
You do that by focusing on the topics you want to discuss, getting good at facilitating conversations, and holding space for the connections to take place.
Growing your reach with social audio can be easy if people recognize you as someone they enjoy talking to and like how you hold your spaces.
Where can I find my desired audience on social audio?
There are a bunch of social audio apps that have popped up in recent years. Some have more of teaching or community feel while others are structured for podcasting. You can find a platform that does the right thing for your purpose. If you are looking to increase your reach with social audio, you will need the platform that best showcases your organization and mission.
This is a list of some of the major social audio platforms currently available:
- LinkedIn (audio is only available to select creators at the moment)
- Wisdom
- Riff
- Clubhouse
- Fireside
Social Audio & Clubhouse How-tos and Tutorials:
How Can I Use Clubhouse to Get More Clients and Grow?
You can use Clubhouse and other social audio platforms to connect to your ideal clients. By hosting discussions and spaces that serve your client’s needs and align with their interest, you will attract clients to you.
There are several strategies that people have developed to “sell” on social audio. Clubhouse in particular is a great place to find warm and hot leads that will book calls with you right away. You’ll need to invest in learning a strategy that works for your niche and your schedule.
You can try the boot camp method shared by Alessandro Di Russico. This method teaches you to host rooms on Clubhouse that will generate you warm leads via a low-cost boot camp.
How Can I Use Clubhouse to Get More Donors and Grow?
Nonprofit organizations have a unique opportunity to use Clubhouse and social audio to grow their donors and volunteer base. Social audio offers ways to connect to like-minded and like-hearted people.
Your nonprofit organization can turn these like-hearted people into donors and volunteers who support your organization.
Social audio is also a great place to raise awareness for a social issue, a campaign, or a funding opportunity. Especially when your social cause makes the news cycle, that is a great time to open a space and have a discussion leveraging your expert perspective.
Nonprofit organizations can maximize their limited marketing budget by reusing social audio content on other social media platforms. If you’re curious about this strategy- check out my e-course on repurposing social audio content.
How Can I Develop a Strategy for Social Audio/ How to Develop a Strategy for Clubhouse?
Clubhouse is a great place to build your business or nonprofit organization. You can develop a strategy for Clubhouse that matches your goals. There are several Clubhouse strategies that businesses and nonprofits use to grow via social audio:
- Connect with clients/donors
- Build awareness for your brand or social cause
- Address relevant and urgent or newsworthy issues
- Grow reach with the target audience
- Market research and target market research
- Learning and professional/personal development
- Create a podcast
- Develop audio content to repurpose to other platforms
Determine what your intent is for using Clubhouse or other social audio platforms. Once you know the purpose for your presence on the platform, you can develop your bio, a club/group, branding, and other relevant aspects to your online presence.
You will need to build spaces that align with your intent and create a way for your audience to connect with you off that platform. That could be by joining your email list, going to your website, purchasing a low-ticket item, or connecting on another social media platform.
How Do I Listen to Clubhouse on Desktop?
You do not need to download the Clubhouse app to join Clubhouse. You can listen to Clubhouse from your desktop while you work. The only setback is that you need to have the link directly to the room you want to listen to.
If you are a creator on the Clubhouse platform, make it easy for your community to join you on the web by sharing the room link in advance on your other social media platforms.
How Can I Listen to Replays on Clubhouse Desktop?
You can listen to the recorded replay of any Clubhouse room via your desktop web browser. All you need is the link to the replay.
If you are a creator on the Clubhouse platform, you should share your replay links in blog posts, newsletters, and on your social media platforms. You can also save your replay recordings and use them as a podcast or place them in your digital library for your membership program.
How Can I Use Clubhouse on My Ipad?
Download the Clubhouse app on your Ipad and sign in. That’s it. You will be logged out of any other places that you are logged in so be aware that you can only be logged in once on any device.
House Can I Use Clubhouse on My Computer?
The best way to use the Clubhouse platform on your computer is by downloading the Clubdeck app. You can use a microphone for high-quality audio or music sharing via Clubhouse. The Clubdeck app allows you to use all of the features of the Clubhouse app on your phone, but you cannot be logged into both at the same time. If you log into Clubdeck on your computer, your app on the phone or iPad is logged out.
How Can I use Wisdom to Grow My Reach?
Wisdom is a great platform to share your knowledge with the world. If you have a social impact mission, you can use Wisdom to raise awareness about your cause or inform others of the current situation. Wisdom does allow you to record your talks and you can have one guest at a time speaking with you.
Wisdom tells you how many people came to your talk, but you cannot see their bios or know more about the person. You will need to encourage people to follow you so you can connect to them after the talk.
Let’s Connect on Social Audio
Learn about the latest free resources for social entrepreneurs who want to manifest their vision into reality.
The Social Impact Level Up Club hosts two weekly rooms where you will find people like you talking about things that matter.
- Money Mindset and Manifestation Mondays @ 2 pm ET
Join the club and we’ll chat soon!
